About
Maskfone is a face mask with a built-in microphone. It was designed with the goal to provide protection while also making it easier to make phone calls without the need to adjust your face mask. The goal of this advertising campaign is to spread awareness and share knowledge of the product among the target audiences, which are millennials tech leaders.
Strategy
We took inspiration from bubble rooms to create an idea of a safe space in a creative way. The sound wave effect within the bubble across all the ads is meant to represent the dynamic state which the product can bring, while also generating a futuristic approach to the campaign.
Ambient - Interactive Billboard
TEAM
Daniel Chan - Art Director
Calvin Le - Designer
Athar Alama - Designer